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PAID ADVERTISING

Put your business in front of people ready to buy.

Targeted Google and Facebook ads that generate real leads. We handle everything from strategy to landing pages to reporting. You set the budget, we handle the rest.

5-10x

Average return on ad spend

£/$/day

You control the budget

48hrs

To first leads

100%

Transparent reporting

The Problem with Ads

Most trades businesses either avoid paid ads entirely because they seem complicated, or they waste money on campaigns with no real strategy. Generic agencies run ads broadly, burn through your budget with poor targeting, and give you confusing reports that don't show actual results.

Then there's the "set it and forget it" crowd — business owners who set up ads once and never touch them again, watching budgets get spent with no optimization. The result? Expensive clicks, no leads, and frustration.

Or you're already doing well with SEO and organic, but you want to accelerate growth. Ads are the fastest way to get in front of people actively searching or interested in your services. But only if they're done right.

How We Run Ads Differently

We don't spray your budget across generic ads hoping something sticks. We start with strategy: understanding your service area, your target customer, and what actually makes someone hire you.

Then we build hyper-local, trades-specific campaigns. Your ads speak directly to homeowners looking for exactly what you do — whether that's emergency plumbing, kitchen remodeling, solar installation, or roofing repairs. We use laser-focused targeting on Google and Facebook to reach people in your service area who are actively looking or showing intent.

We build custom landing pages designed specifically to convert the traffic from your ads into actual leads and calls. Generic landing pages don't work. We design every page to answer the exact questions your customers ask and make it dead simple for them to call or submit a lead.

And we manage everything: campaign setup, ad creative, copy, landing pages, budget optimization, lead tracking, and monthly reporting. You just tell us your budget and watch the leads come in. We handle the rest.

Meta Ads Manager showing 376 leads at $4.62 per lead for a Salvo client

What's Included in Our Paid Ads Service

🔍

Google Search Ads

Show up when homeowners search for your services. "Emergency roofer near me." "Kitchen remodeling." Your ads appear at the exact moment they're looking.

📱

Facebook & Instagram Ads

Targeted campaigns on social platforms where your customers spend their time. Reach people in your area with custom audiences and lookalike strategies.

⚡

Custom Landing Pages

Every campaign gets dedicated landing pages built specifically to convert that traffic. Not generic, not templated. Built to turn clicks into calls.

✨

Ad Creative & Copy

Professional design and compelling copywriting that speaks to your target customer. We handle all creative production so your ads stand out.

📊

Lead Tracking

Know exactly where every lead comes from. Phone call tracking, form submissions, clicks — we measure everything so you see your ROI clearly.

📈

Monthly Reporting

Video updates on spend, leads, cost-per-lead, and ROI. No confusing PDFs. Just clear, honest reporting showing exactly what's working.

Types of Campaigns We Run

Google Search Ads

Keyword-targeted ads that appear when people actively search for your services in your area.

Google Local Services

Google's direct contractor ads. Leads come pre-screened and are ready to hire. You only pay per qualified lead.

Facebook Lead Ads

Ads that collect contact info directly without leaving Facebook. Fast, easy lead capture from your target audience.

Instagram Story Ads

Full-screen vertical ads in Stories that reach mobile users in your area with high intent and engagement.

Retargeting Campaigns

Stay top-of-mind with people who've visited your website or engaged with your ads. Convert browsers into customers.

Google Display Network

Visual banner ads across thousands of websites, built to reach homeowners actively researching home services in your area.

Our Process

1

Strategy & Setup

We understand your business, service area, and goals. Then we set up the right campaigns for your budget and timeline.

2

Launch Campaigns

Your ads go live with custom landing pages, professional creative, and laser-focused targeting. Leads start coming in within 48 hours.

3

Optimize & Scale

We continuously test, refine, and improve your campaigns. As you see what works, we scale budgets to get more of those leads.

4

Report & Grow

Monthly video reporting shows your spend, leads, ROI, and next opportunities. We keep growing your results each month.

Frequently Asked Questions

Everything you need to know about running ads with Salvo.

There's no magic number, but we typically recommend starting between £/$/500-2000 per month depending on your service area and competition. If you're in a dense urban area competing with established players, you might start higher. Smaller towns or less competitive trades might get results with £/$/300-500. The important thing is consistency — we'd rather see you spend £/$/500 every month than £/$/5000 once. Start with whatever feels comfortable, and we'll show you the results. If you're getting good leads, we scale the budget up.
Usually within 48 hours of going live. Google Ads move fast — you can get clicks and leads within hours. Facebook takes a bit longer because the algorithm needs time to learn your audience, usually 3-7 days before you see consistent leads. The key is patience during the first month. We're gathering data, testing what works, and optimizing your campaigns. By month two or three, you'll see the real numbers and ROI. If something's not working, we adjust quickly.
Absolutely. In fact, we build them for every campaign. Your ads are worthless if they send people to a generic page or your homepage. We design custom landing pages specifically for each ad campaign — optimized for conversions, with clear CTAs, trust signals, and messaging that matches the ad. If you already have a website with us, we'll build dedicated pages within your site. Landing pages are included in our ad management service.
Google Ads work on intent — they show up when someone actively searches for your services. Perfect for capturing immediate, high-intent leads. Facebook and Instagram work on audience targeting and interest — you reach people in your area who fit your ideal customer profile, even if they're not searching right now. For trades businesses, we usually run both. Google Ads get the people ready to hire immediately. Facebook builds awareness and captures people earlier in their decision journey. Together, they're powerful.
Yes, completely. You set the total budget and we manage the spend. On Google Ads, you can set a daily budget (like £/$/30 per day). Facebook typically works on a monthly budget. Either way, you're never going over what you've told us to spend. We monitor your accounts daily to make sure you're staying on track and getting the best results within your budget.
Not necessarily, but it helps. If you don't have a website, we build you a free one first so you have somewhere for ads to send traffic. You pay your first retainer and it goes live. If you already have a website, we build custom landing pages within it. For Google Local Services Ads, you don't even need a traditional website — those are standalone ads that send leads directly to you. We'll discuss the best setup for your situation.
We set up conversion tracking on all your campaigns so every lead is tracked. Phone calls get tracked with a unique number you see in the reporting. Form submissions are tracked on your landing pages. We use Google Analytics and platform-specific tools to show you exactly where each lead came from — which ad, which campaign, which keyword. That's how we know your ROI. You'll see everything in your monthly reporting, down to the cost per lead.

Start getting leads this week. Not next quarter.

Ads are the fastest way to put your business in front of people actively looking for what you do. Let's get you set up and running.

Get Started