Last updated: March 2026
These Terms of Service ("Terms") form a legally binding agreement between Salvo Digital Ltd (Company number: [To be registered], a company incorporated in England and Wales, registered at [To be confirmed] ("We", "Us", "Our", or "Salvo"), and the client or client's business ("Client", "You", or "Your").
These Terms are governed by the laws of England and Wales and subject to the exclusive jurisdiction of the English courts.
Throughout these Terms, the following terms have the following meanings:
Salvo provides specialist digital marketing services exclusively to home services and trades businesses. We do not provide services to other industries or business types.
Our Services include:
The specific Services provided, service levels, and deliverables will depend on the Service package or tier selected by the Client. Details of each package, including what is included, monthly retainer fees, and any minimum terms, will be provided separately in writing or via Our pricing page.
As part of Our onboarding process, We provide a custom Website Deliverable to all new Clients free of charge. This Website Deliverable is built specifically for your business, industry, and service area. You will have the opportunity to review and approve the Website Deliverable before any payment is made.
Until the Client makes their first Retainer payment, the Website Deliverable remains the property of Salvo Digital Ltd. During this period, Salvo retains all intellectual property rights to the Website Deliverable, including the design, code, content, and associated assets.
If the Client chooses not to proceed with a service agreement (i.e., chooses not to pay a Retainer fee), no Website Deliverable will be made live and Salvo retains all work product.
Upon the Client's payment of the first Retainer fee, the Website Deliverable is delivered to the Client (made live or transferred to the Client's chosen hosting environment) and ownership of the Website Deliverable transfers 100% to the Client. The Client will own the design, code, content, all images, copywriting, and all associated digital assets.
From this point forward, the Client may:
If the Client has paid at least one Retainer fee and subsequently terminates their agreement with Salvo, the Client retains 100% ownership of the Website Deliverable. Upon termination, We will provide reasonable technical assistance to migrate the Website Deliverable to the Client's preferred hosting platform or to a new service provider, at no additional charge.
If the Website Deliverable is hosted by Salvo, hosting fees may apply and will be clearly stated in the service agreement. Upon termination of services, We will assist with migration of the website to alternative hosting at no additional charge (though You will be responsible for any hosting fees at the new provider).
Retainer fees are payable monthly in advance. Unless otherwise agreed in writing, payment is due on the same date each month (the "Billing Date"). The first Retainer payment is due within 14 days of the contract date or within 14 days of the Website Deliverable being presented for approval, whichever is earlier.
We accept payment by bank transfer, credit card, and other payment methods as notified. If a payment fails or is declined, We will notify you within 2 business days. If the payment remains unpaid after notification, interest and late payment provisions (below) will apply.
If a Retainer payment is more than 7 days overdue, We reserve the right to pause all Services, including website hosting, email forwarding, social media management, SEO, and advertising management, until payment is received in full. Upon receipt of payment in full, Services will be restored promptly.
If a Retainer payment is more than 30 days overdue, We may terminate this Agreement immediately upon written notice to You. Termination due to non-payment does not relieve You of the obligation to pay all outstanding fees, plus interest.
We reserve the right to charge interest on late payments at 8% per annum above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. Such interest will accrue daily from the due date until payment in full.
All prices are quoted exclusive of VAT unless otherwise stated in writing. Where applicable, VAT will be added to invoices at the standard rate. You are responsible for any taxes or duties in your jurisdiction.
If the Client is a consumer (a natural person acting outside their trade or profession), the Consumer Contracts Regulations 2013 provide a 14-day cooling-off period from the Contract Date. However, You acknowledge that by agreeing to these Terms, You are requesting that We begin Services (including the free Website Deliverable build) immediately. You understand that once Services have been substantially performed (i.e., once the Website Deliverable has been substantially completed or any other Services have been rendered), You may lose your statutory right to cancel and receive a full refund.
If the Client is a business or is acting in a professional capacity, the 14-day cooling-off period under the Consumer Contracts Regulations does not apply. These Services are provided on a business-to-business basis, and no refund period applies.
Once a Retainer fee has been paid for a given calendar month (or agreed billing period), that fee is non-refundable. This is because Services are provided throughout the month, including website hosting, SEO work, social media management, advertising management, and technical maintenance.
No partial refunds will be issued for unused portions of a billing period. You are responsible for managing your subscription and cancellation schedule. If You cancel mid-month, You remain liable for the full monthly Retainer fee for that period.
The free Website Deliverable build is not a paid service and therefore is not refundable. It is a complimentary service provided as part of Our onboarding process. If You do not proceed with a service agreement, no Website Deliverable is delivered.
If We fail to deliver the agreed Services during a billing period, Your sole remedy (except where required by law) is a credit toward future Services, not a cash refund. Service credits must be used within 12 months of issue or will be forfeited.
Nothing in this section excludes or limits rights that cannot be excluded or limited under English law, including statutory consumer rights for consumers.
The Starter package operates on a rolling monthly basis with no minimum term. Either party may terminate this Agreement with 30 days' written notice via email to hello@wearesalvo.com. Upon termination, You remain liable for any Retainer fees through the end of the notice period.
The Growth package requires a minimum commitment of 6 months from the date of the first Retainer payment. After the initial 6-month term, the Agreement converts to a rolling monthly arrangement. During the minimum term, either party may terminate with 30 days' written notice, but You remain liable for the balance of the 6-month minimum term plus any outstanding Retainer fees.
The Partner package requires a minimum commitment of 6 months from the date of the first Retainer payment. After the initial 6-month term, the Agreement converts to a rolling monthly arrangement. During the minimum term, either party may terminate with 30 days' written notice, but You remain liable for the balance of the 6-month minimum term plus any outstanding Retainer fees.
If You terminate a Growth or Partner package agreement before the end of the minimum term, You remain liable for the full Retainer fees for the balance of the 6-month minimum term. For example, if You terminate after 3 months, You are liable for an additional 3 months of Retainer fees. There are no exceptions to this policy except in cases where We fail to deliver Services or breach these Terms.
To cancel your subscription, You must send written notice to hello@wearesalvo.com with the subject line "Cancellation Request" and include your business name and contact details. Cancellation is effective 30 days after the date We receive Your written notice (or the date stated in the notice, whichever is later).
Upon cancellation (provided at least one Retainer fee has been paid), We will provide reasonable technical assistance to migrate Your Website Deliverable and associated assets to a new hosting platform or service provider, at no additional charge. This assistance is limited to providing access, documentation, and reasonable technical support; We are not obligated to perform the migration ourselves.
For Services to be delivered effectively, You agree to:
Provide timely access to all necessary accounts and platforms, including:
Provide content, photography, brand guidelines, copywriting, and other materials as reasonably requested by Us for inclusion in the Website Deliverable and other marketing materials. We will work with You to source these materials, but You may be asked to provide professional photos or written content about your business.
Review and approve proposed content, website designs, social media posts, ads, and other deliverables within 5 business days of receipt. If We do not receive feedback or approval within 5 business days, the proposed content will be deemed approved and may proceed to publication or implementation.
Ensure that all information, content, photos, and materials provided to Us are accurate, legally compliant, and do not infringe on the intellectual property rights or other rights of third parties. You remain liable for any claims arising from inaccurate or infringing content provided by You.
Failure to meet these obligations may delay delivery of Services, and such delays will not constitute a breach by Salvo. We will not be liable for any losses resulting from delays caused by Your failure to provide required information or access.
As outlined in Section 3, the Website Deliverable is owned by the Client upon payment of the first Retainer fee. All design, code, content, images, and assets become Your property.
All SEO content, social media content, advertising copy, graphics, and other marketing materials created specifically for Your business become Your property upon creation. You may use, reproduce, modify, and distribute this content freely after the Retainer fee is paid.
Salvo retains ownership of all proprietary tools, templates, processes, methodologies, software, and intellectual property used in delivering Services. You do not receive a license to use or distribute these proprietary assets beyond the Services provided under this Agreement.
We retain the right to showcase Your Website Deliverable, case studies, results, and other work in Our portfolio, on Our website, in pitch materials, and in marketing communications. If You object to this use, You must notify Us in writing at the time of signing these Terms, and We will respect Your confidentiality request. Otherwise, We may use anonymized examples and case studies in Our marketing.
Any third-party components, libraries, or tools used in the Website Deliverable remain subject to their original licenses. You are responsible for compliance with third-party license terms.
We do not guarantee specific marketing results, including specific search engine rankings, organic traffic levels, lead volumes, conversion rates, or return on advertising spend. Marketing results depend on many factors beyond Our control, including search engine algorithms, market competition, consumer behavior, the quality of Your products/services, Your pricing, and macroeconomic conditions.
Our Services are provided on a best-efforts basis. We commit to implementing industry-standard practices and strategies, but We do not guarantee outcomes.
To the maximum extent permitted by English law, Our total liability arising from or relating to this Agreement is capped at the total Retainer fees paid in the 3 calendar months immediately preceding the claim or event giving rise to liability, whichever is greater. This applies regardless of the nature of the claim (contract, tort, negligence, misrepresentation, etc.).
We are not liable for any indirect, consequential, special, incidental, or punitive damages, including loss of profits, loss of revenue, loss of business opportunity, or reputational harm, even if We have been advised of the possibility of such damages.
Nothing in this section limits Our liability for:
We process personal data in accordance with UK GDPR (UK General Data Protection Regulation) and the Data Protection Act 2018. A detailed explanation of how We process personal data is available in Our Privacy Policy.
When We manage Your Google Business Profile, social media accounts, advertising accounts, or customer databases on Your behalf, We may act as a data processor. You retain responsibility for the lawfulness of data collection and use. We will comply with Your instructions regarding data handling and will keep data confidential and secure.
You are responsible for securing and backing up any client or customer data. We recommend maintaining regular backups of Your website content, customer contact lists, and other critical data. While We implement industry-standard security measures, We are not liable for data loss.
Our full Privacy Policy is available at wearesalvo.com/privacy. By entering into this Agreement, You acknowledge that You have read and accepted Our Privacy Policy.
Neither party is liable for failure or delay in performing any obligation under this Agreement if such failure or delay is caused by circumstances beyond its reasonable control, including but not limited to:
In the event of Force Majeure, We will resume performance as soon as practicable and will not charge additional fees for reasonable delays. If a Force Majeure event continues for more than 30 days, either party may terminate this Agreement without penalty.
These Terms, together with any separate pricing schedule, service agreement, or Statement of Work provided in writing, constitute the entire agreement between the parties and supersede all prior negotiations, representations, and agreements, whether oral or written. Any amendments must be made in writing and signed by both parties to be valid.
If any provision of these Terms is found to be invalid, unenforceable, or illegal by a court of competent jurisdiction, that provision will be severed and removed, but the remainder of these Terms will remain in full force and effect.
Failure by either party to enforce any right or provision of these Terms does not constitute a waiver of that right or provision. Any waiver must be made in writing to be valid.
Salvo may assign its rights and obligations under this Agreement to a successor entity, affiliate, or third party without Your consent (including in the event of acquisition or merger). However, You may not assign Your rights or obligations under this Agreement without Our prior written consent. Any unauthorized assignment by You is void.
A person who is not a party to this Agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement.
Any notices, demands, or communications under this Agreement must be in writing and sent to the addresses below. Notices are deemed received upon delivery (by hand), 3 business days after posting (by standard post), or upon sending (by email).
To Salvo:
Email: hello@wearesalvo.com
Address: [To be confirmed]
To Client:
Email address or address provided at the time of signing this Agreement.
This Agreement is governed by the laws of England and Wales, without regard to conflicts of law principles. Both parties irrevocably submit to the exclusive jurisdiction of the English courts (including the High Court and Courts of Appeal) for resolution of any disputes arising from this Agreement.
Salvo Digital Ltd
Email: hello@wearesalvo.com
Website: wearesalvo.com
For questions about these Terms, privacy, or Our Services, please contact Us via email. We aim to respond to all inquiries within 2 business days.